Sales Funnels Decoded - A Blueprint for Success
Whether you’re familiar with sales funnels or not, they’re a popular framework for understanding the sales process. Often used interchangeably with marketing and conversion funnels, sales funnels are a tool to help you identify your ideal customer persona, target them through a series of messages that resonate, and measure their impact on key metrics like average order value and sales velocity.
The top of the sales funnel, also known as the awareness stage, is populated by the largest group of potential customers. These people have a problem that they’re looking to solve and know they may need the assistance of a business like yours. During this phase, your company can attract them by providing information that answers their questions or gives them an overview of the different solutions you offer.
As they continue to research, leads will likely interact with your website or catalogue, attend live events or webinars, watch videos and read articles.
This is an opportunity for your business to make a solid impression and set itself apart from competitors. It’s important that you don’t come on too strong or oversell to this audience, as they’re still researching their options and deciding what type of solution best fits their needs, budget and goals.
Once a lead has entered the middle of your sales funnel, they’ve become a qualified prospect based on their responses to your opt-in forms or through interactions with a live representative. It’s a good idea to use this data to guide them through your sales process, giving you the ability to qualify them further by asking the right questions, and positioning yourself as an expert.
The bottom of the sales funnel is where prospects are ready to purchase a solution that fits their goals, needs and budget. This is a great time to use long-tail SEO keywords that will drive interested customers to content such as frequently asked questions pages, videos that explain product features and live demonstrations of the software.
It’s also an excellent opportunity to build loyalty and encourage repeat purchases. You can do this by offering exclusive discount codes for new customers, sending a fun branded sticker pack or handwritten note, or simply asking for user generated content like photos and reviews of your products. These tactics can significantly increase the lifetime value of your customers.
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My name is Rachel, and I am an Entrepreneur and Spirituality/Manifestation Coach. My mission is to help people who are tired of living a mundane, and inauthentic life spent trading their time for money, and struggling to make ends meet. I was once a broke single mom, barely scraping by, and working dead end jobs I hated! I was feeling unfulfilled, trapped, and wondering how I would ever be able to provide and give my kids the life they deserved, while still being able to be a part of it. I knew that I was not ready to accept a life of lack and scarcity, and there had to be a better way. If I wanted to change my situation and have the kind of fulfilling, abundant life I knew my children and I deserved, then I needed to figure out a way to change the trajectory of my life. I kept hearing the this quote from Warren Buffet in my head, "If you don't find a way to make money in your sleep, then you will work until you die." That’s when I began searching for ways to make money online, and spent the next 2 years on a journey of trying almost everything you can think of to crack the code of how to make passive income. I failed a lot, and cried myself to sleep many nights. My family kept telling met that it wasn't going to work, and I needed to go back to getting an hourly job, but I'm not a quitter, and I refused to give up! I finally found a mentor that helped me set up my business so that it could be successful. This website is for people like me who are trying to build their online business to get it right the first time and avoid the mistakes I made. This site details the process I went through and the tools I used, in order to finally manifest the life of my dreams!
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